I’m a strategic marketing and go-to-market leader with more than 15 years’ experience across B2B SaaS, construction technology, AECO, and industrial technology environments. My background spans global enterprise brands and high-growth SaaS organisations - focused on helping complex technical products find clearer positioning, stronger market alignment, and measurable commercial growth.

Much of my career has focused on translating complex technical value propositions into clear, customer-focused narratives that resonate with both strategic buyers and technical audiences. I’ve led go-to-market initiatives, product positioning, ABM programs, campaign strategy, and growth marketing functions across global organisations.

Previously, I led global go-to-market strategy for SketchUp at Trimble, where I worked closely with product, sales, customer success, and industry teams to support adoption and growth. More recently, my work has focused on enterprise SaaS platforms including Cintoo, helping shape positioning, growth strategy, and campaign programs within industries such as construction, manufacturing, energy, and infrastructure.

I’m particularly interested in the intersection between technology, operational workflows, and commercial strategy - especially where products solve real-world complexity for industries undergoing digital transformation.

Across global and high-growth environments, I’ve built multidisciplinary experience spanning GTM, market research and cross-functional enablement. I enjoy building clarity around complex challenges, aligning teams around shared commercial goals, and developing marketing approaches grounded in customer insight rather than noise.